Advice vector on gradient background

Advice

Advice is easy to give. 

Running a business is harder.

These are principles Jason has applied across multiple companies, shaped by experience.


Jason's Core Principles

Take action

You can have the best idea in the world, but without action it goes nowhere. Progress comes from doing, not planning endlessly.

Trust your judgement

Doubt slows everything down. Back your decisions, learn from the outcomes, and move forward quickly.

Think differently

Most opportunities come from challenging what already exists. Gala Tent was built on doing something others said wouldn’t work.

Build systems early

Growth doesn’t come from working harder. It comes from putting the right systems in place so the business can operate without constant intervention.

Make decisions

Running a business means making decisions every day. Some will be wrong, but avoiding decisions altogether is worse.

Protect what you build

If something works, expect others to copy it. Stay aware of competitors and protect your position where it matters.

Keep perspective

Business is serious, but that doesn’t mean it has to be miserable. Culture matters, and people perform better in the right environment.

Give something back

Over time, the impact of business goes beyond profit. Supporting communities and initiatives becomes part of the bigger picture.

Commercial Thinking

Know your numbers

You need clear, up-to-date visibility on performance. Waiting for year-end accounts is too late. Good decisions come from real-time information.

Manage cash flow properly

Turnover means nothing without cash. Keep control of debtors, costs and margins to avoid problems before they happen.

Plan, but don’t over-plan

A business plan gives direction, but it shouldn’t slow you down. Use it as a guide, not a barrier.

SOTpay logo with SOTbot character

Solutions Built from Real problems

Many of the tools developed across Jason’s businesses — from payment systems to internal platforms — came from these same principles: identify the problem, act on it, and refine the solution over time.

Jason Mace wins award

Original Feature (2014)

Read the article of Jason’s “10 Things I Would Advise Any Would-Be Entrepreneur”, originally published in First for Business in 2014. Jason has appeared in several business publications during his illustrious career.